UPDATE: I am now a second-year law student at the University of New Mexico School of Law. In all my work, I bring my 30 years of experience as an entrepreneur and business-owner to bear, which is both useful and humbling. I have met so many amazing students, some of whom are half my age and yet impress, surprise, and teach me something new every day! If you’ve navigated here via my legal resume or a cover letter, this is where you can find out some about where I was before law school and how that might be valuable.
I’m also a multidisciplinary digital creator, strategist, and producer with 30 years of experience blending audio, video, writing, and web technology into compelling content and efficient infrastructure. Whether it’s launching a brand, telling a story, or building the systems behind it, I offer technical depth, creative spark, and full-stack execution.
What I Do
Favorite Projects
My Personal Brands
About Me
Howdy! I’m Aaron – a Stanford-trained multi-media and tech geek who’s built a 30 year career mixing mediums.
I am not a jack of all trades. I’m a communications Swiss army knife with an artist’s brain wrapped in a strategist’s toolkit. From day one of the world wide web (yes really), I’ve been building web presences and using them to expose businesses and organizations. I’ve lived the entire arc of digital evolution, from 1990’s hand coded HTML sites that worked on text-only web browsers to fully functioning digital marketing CRM systems with sales funnels, store fronts, and user authentication.
I’ve retooled eCommerce sites for the New York Times, I’ve built and installed multi-media facilities for Cisco Systems, I’ve administered Linux and Unix web servers, I’ve managed paid media campaigns, and I’ve been in countless movie sets and recording studios.
I was also the world’s 10th ranked slam poet and a nationally touring musician and poet, and I’ve been a recording artist and producer for over 30 years. This is not a side gig or a hobby. I bring stage presence, story telling, and soul to the digital strategy table. I don’t just write code in a vaccuum – I care about people and I can communicate with them in a room as well as anyone on the planet.
My music business is my lab, where I test strategies in the real world. It’s where I find out what’s working and what’s not, learn new technologies and methodologies, and why I have deep-dive knowledge in everything involved in digital marketing, web presence, and marketing in general.
That means copy writing, content marketing, graphic design, web development, audio and video creation and editing, all of it. I nerd out on fonts (you’re reading IBM Plex Sans right now), I obsess about color profiles and branding, and I split test headlines like I’m wearing a lab coat.
Do I think I can do everything? No. I cannot run a marathon, I will not skydive, and I will never be a mechanical engineer. But within media art and web, I’m a multi-hyphenate creative and technologist in a world that rewards linear, easy-to-digest narratives. You’re reading mine now.
If you need to tell a story, figure out what story to tell, sell something, or have any piece of the puzzle – from building a website to mixing a song to editing a TikTok video to making a flyer to writing a blog – done for you, just email me and let’s talk about your goals!